SKIN INSIGHT. CUSTOMER VALUE.

Grow Your
Skincare
Ecommerce

With Suviderm Smart Skin Analysis and Automation

Know your customers better, reward them with personalized recommendations and take them on a tailor-made customer journey that keeps them coming back.

Suviderm connects AI skin analysis, personalized product recommendations, marketing automation and analytics into one connected customer journey designed to build loyalty and accelerate revenue growth.

THE SUVIDERM PLATFORM app.suviderm.com
Close-up skin portrait illustrating the starting point of a personal skincare consultation
SUVIDERM SKIN ANALYSIS
READING THE SKIN
THE START OF A MORE PERSONAL EXPERIENCEYour skin, understood.
Skin characteristicsCare preferences
ILLUSTRATIVE SKIN ANALYSISSCROLL TO EXPLORE
THE OPPORTUNITY

During a cosmetologist consultation, the beautician asks questions and examines the skin. In ecommerce, we see what customers click, browse and buy — but rarely the skin behind those choices.

Suviderm Smart Skin Analysis and guided questions unlock deeper insight into individual characteristics, concerns and preferences. This creates a richer understanding of each customer and a powerful base for relevant recommendations, personalized marketing and long-lasting loyalty.

About Suviderm

A Better Understanding. A More Personal Experience.

All solutions
Skin characteristics at the centre of a personalized consultation
01

Skin analysis + customer insight

Understand Your Customer

Go beyond clicks, browsing and purchase history. Combine smart skin analysis with guided questions to understand individual skin characteristics, concerns, preferences and needs — creating richer customer insight from the very first interaction.

Explore our AI
Illustrative skincare still life with a blue serum bottle, glass moisturizer jar, and gel
PRODUCT DISCOVERYILLUSTRATIVE PRODUCTS
02

Personalized product discovery

Recommend With Relevance

Turn customer insight into more relevant product recommendations. Guide each customer towards products suited to their individual profile, simplify product discovery and give them greater confidence in what to choose and why.

Explore our solutions
Skincare products illustrating a personalized follow-up
YOUR SKINCARE JOURNEY01

A little care,
at the right time.

A routine around your needs.
A follow-up that makes sense.

Discover your routine
ILLUSTRATIVE CUSTOMER COMMUNICATION
03

Personalized journeys + automation

Build Customer Value

Keep customer insight working beyond the first recommendation. Connect it with marketing automation to create more relevant follow-ups, product education and customer journeys that strengthen relationships and encourage repeat engagement.

Discover customer journeys
FROM THE FIRST INSIGHT ONWARDS

One Connected
Customer Journey

From Analysis to Personalization and Beyond

The value of smart skin analysis shouldn’t end when the customer receives a product recommendation.

Connect customer insight with product discovery, marketing automation and measurement, and that first interaction becomes the starting point of a more personalized customer journey.

Understand what your customer needs. Recommend with greater relevance. Personalize what happens next. Measure how they respond. Learn from every interaction.

Follow the complete journey
01

Understand

Know the customer beyond clicks and purchases.

02

Recommend

Turn insight into relevant product choices.

03

Personalize

Continue the experience across customer journeys.

04

Measure

Understand engagement, behaviour and outcomes.

05

Learn

Use every interaction to improve what comes next.

This is how individual moments of insight become long-term customer value.
THE VALUE OF KNOWING MORE

Turn Customer Insight into Business Value

Better customer understanding creates opportunities throughout the entire ecommerce journey.

Connect skin insight, relevant product recommendations, personalized marketing and measurement to make every interaction more useful — helping customers make confident choices while giving your business the insight to create stronger relationships over time.

Conversion

Turn relevant recommendations into purchase decisions by helping customers find products that better match their skin, concerns and preferences.

  • CVRConversion Rate
  • AOVAverage Order Value

Personalization

Use skin insight, preferences and behaviour to create more relevant experiences, messaging and customer journeys across every stage of the customer relationship.

  • CTRClick-Through Rate
  • ENGEngagement Rate

Retention

Continue the relationship beyond the initial analysis with relevant education, follow-ups, replenishment and personalized communication that keeps customers engaged over time.

  • CRRCustomer Retention Rate
  • RPRRepeat Purchase Rate
  • CLVCustomer Lifetime Value

Customer Value

Build stronger long-term relationships by continually learning from customer interactions, making every touchpoint more relevant and improving overall customer satisfaction.

  • CSATCustomer Satisfaction Score
  • NPSNet Promoter Score
  • CLVCustomer Lifetime Value

Market Intelligence

Turn aggregated, anonymised customer insight into a deeper understanding of your market. Identify prevalent skin concerns, emerging needs and portfolio opportunities to guide product development and marketing priorities.

  • INSIGHT
  • TRENDS
  • OPPORTUNITY
LET’S GROW TOGETHER

Ready to Make
Skincare Personal?

Better customer understanding. Your next chapter of growth.